1. ʻO ka mea kūʻai aku nani hou: Empowered, Ethical & Experimental
Ke hele nei ka ʻāina nani i kahi hoʻololi radical ʻoiai ke nānā nui nei nā mea kūʻai aku i ka mālama pilikino ma o ka lens o ka hōʻike pilikino a me ke kuleana pilikanaka. ʻAʻole ʻoluʻolu i nā ʻōlelo haʻahaʻa, koi nā mea kūʻai i kēia lāʻoiaʻiʻo, inclusivity a me radical transparencymai nā lama.
A. Identity-First Beauty Takes Center Stage
ʻO ka piʻi ʻana o ka "beauty activism" ua hoʻohuli i ka makeup a me ka mālama ʻili i nā mea hana ikaika no ka ʻike ponoʻī. Ke loiloi nei nā mea kūʻai aku ʻo Gen Z i nā hōʻailona e pili ana i kā lākou kūpaʻa i ka ʻokoʻa a me nā kumu pilikanaka. Ua hoʻonohonoho nā alakaʻi mākeke e like me Fenty Beauty i nā kūlana hou me kā lākou40-pale kahua kahua, ʻoiai ʻo nā inoa indie e like me Fluide e hoʻokūkū i nā maʻamau kāne me nā laina hoʻonaninani unisex. Ma Asia, ʻokoʻa ka ʻike ʻana o kēia - ʻo kā Japanese brand Shiseido's "Beauty Innovations for a Better World" hoʻomohala i nā huahana no ka poʻe ʻelemakule, ʻoiai ʻo China's Perfect Diary e hui pū ana me nā mea pena kiʻi kūloko no nā hōʻiliʻili liʻiliʻi e hoʻolauleʻa ana i ka hoʻoilina kūloko.
B. ʻO ka Skinimalism Revolution
Ua hoʻololi ʻia ka neʻe "no-makeup" o ka maʻi maʻi i kahi ala maʻalahi i ka nani minimalist. Hoʻopili nā mea kūʻaihuahana multi-functionale hāʻawi i nā hopena kiʻekiʻe me nā pae liʻiliʻi. ʻO ka Super Serum Skin Tint punahele a Ilia Beauty (me SPF 40 a me nā pono mālama ʻili) i ʻike i ka ulu ʻana o 300% i ka makahiki 2023, e hōʻike ana i ka makemake o nā mea kūʻai aku i ka pono me ka ʻole o ka ʻae ʻana. Hoʻonui ka ʻoihana pūnaewele i kēia ʻano ma o nā hana maʻamau e like me ka "paikikala ʻili" (nā pō o ka exfoliation, hoʻihoʻi a me ka hydration) i loaʻa ma mua o 2 billion TikTok manaʻo i ka makahiki i hala. Ke hāʻawi nei nā mana manaʻo i mua e like me Paula's Choicemea kukulu regimen i hooponoponoiae maʻalahi i kēia mau hana paʻakikī.
2. Hui ʻEpekema me ka moʻolelo: The Credibility Revolution
I ka lilo ʻana o nā mea kūʻai aku i ka ʻike mea hoʻohui, pono e hoʻihoʻi nā brand i nā koi mehōʻike ʻepekema hiki ʻole ke hoʻopiʻi ʻiaʻoiai e hoʻohana ana i ka ʻenehana paʻakikī.
A. Lilo ka hōʻoiaʻiʻo o ke kino i nā pākaukau papa
ʻO 70% o nā mea kūʻai mālama ʻili ke nānā nei i nā lepili huahana no ka ʻikepili lapaʻau. Ua hoʻokiʻekiʻe ʻo La Roche-Posay i ka pā me kā lākou UVMune 400 sunscreen, kahi i loaʻa nā kiʻi microscopic e hōʻike ana i ka hana ʻana o kā lākou kānana patented i kahi "sunshield" ma ka pae kelepona. Ua hoʻopilikia ka Ordinary i ka mākeke ma ka hōʻike ʻana i kā lākounā pākēneka kuʻuna pololeia me nā kumukūʻai hana - kahi neʻe i hoʻonui i ka hilinaʻi o ka mea kūʻai aku e 42% e like me kā lākou hui makua. Ke ulu nei nā hui Dermatologist, me nā hōʻailona e like me CeraVe e hōʻike ana i nā limahana lapaʻau ma 60% o kā lākou ʻike kūʻai.
B. Ho'ākāka hou ka Biotechnology i ka Pono
ʻO ka hui ʻana o ka nani a me ka biotech e hana ana i nā mea hou hou:
lHoʻomaʻamaʻa pololei: Hoʻohana nā ʻoihana e like me Biomica i ka fermentation microbial e hana i nā mea ʻokoʻa hoʻomau i nā hana kuʻuna
lʻEpekema Microbiome: ʻO Gallinée's pre/probiotic formulations e kuhikuhi ana i ke koena o ka ʻili kaiaola, me nā haʻawina lapaʻau e hōʻike ana he 89% ka hoʻomaikaʻi ʻana i ka ʻulaʻula.
lNoi'i Loihi: Ua hōʻike ʻia ʻo OneSkin proprietary peptide OS-01 i nā haʻawina i loiloi ʻia e nā hoa e hōʻemi i nā hōʻailona makahiki olaola i loko o nā ʻili ʻili.
3. Hoʻomau: Mai "Nice-to-Have" i Non-Negotiable
Ua ulu ka ʻike kaiaola mai kahi ʻokoʻa kūʻai aku i kahimanaʻolana kumu, e koi ana i nā hōʻailona e noʻonoʻo hou i kēlā me kēia ʻano o kā lākou hana.
A. Ka Nani Kaapuni
Ke kau nei nā paionia e like me Kao i nā kūlana hou me kā lākou laina MyKirei, e hōʻike ana80% emi mai ka plasticma o nā ʻōnaehana hoʻopiha hou. Ua pale aku ko Lush hoʻomaka ʻana i ka ʻōpala ʻōpala i ka 6 miliona mau ʻōmole plastik mai ke komo ʻana i nā pae ʻāina i kēlā me kēia makahiki. Ua neʻe ʻo Upcycling ma mua o nā gimmicks - nā kumu i kēia manawa ʻo UpCircle BeautyHe 15,000 tona o ke kofe i hoohana hou iai kēlā me kēia makahiki mai nā hale kūʻai ʻo Lākana no kā lākou scrubs a me nā masks.
B. Nā Papahana Hoʻololi Kūlohelohe
Me ka lilo ʻana o ka ʻino i mea maʻamau, pono e hana nā huahana i nā ʻano like ʻole:
lHoʻomaʻamaʻa ʻili i ka wao nahele: Ke hoʻohana nei ʻo Peterson's Lab i nā mea kanu maoli o Australia e hana i nā moisturizers e pale aku ai i nā kūlana Desert Gobi
lNā Kūlana Kūʻē i ka Humidity: ʻO ka laina hou o AmorePacific no ka piʻi ʻana o ka ʻāina e hōʻike ana i nā polymers i loaʻa mai i ka halo e hoʻololi i nā pae wai.
lNā Pale Lā-Pale Moana: ʻO nā kumu hoʻohāpai ʻākoʻa o Stream2Sea i kēia manawa ma luna o 35% o ka mākeke Hawaiʻi
4. Hoʻohou hou ka ʻenehana i ka ʻoihana
Ke hoʻokumu nei nā mea hou kikohoʻeʻike immersive, hyper-personalizedkēlā alahaka ma ka pūnaewele a me ka nani waho.
A. Loaʻa iā AI ka pilikino
Nānā ʻo Olly Nutrition's chatbot i nā ʻano meaʻai e ʻōlelo ai i nā mea hoʻohui nani pilikino, ʻoiai nā kaʻina algorithm Proven Skincare.50,000+ helu ʻikepilie hana i nā hana maʻamau. ʻO ka ʻenehana IQ kala a Sephora, i kēia manawa i kona hanauna ʻekolu, hiki ke hoʻohālikelike i nā aka kumu me98% pololeima o nā kāmeʻa atamai.
Hoʻokumu ʻo B. Blockchain i ka hilinaʻi
ʻO ka papahana "Seed to Bottle" a Aveda e hiki ai i nā mea kūʻai ke ʻimi i nā huakaʻi o kēlā me kēia mea hoʻohui, mai nā mea ʻohi ʻohi shea butter a Ghana a hiki i ka mālama ʻana i nā papa. Ua hoʻonui kēia pae o ka māliko i kā lākounā helu kūpaʻa o ka mea kūʻai aku e 28%.
C. Ka Metaverse Beauty Counter
ʻO ka ʻenehana hoʻāʻo VR o Meta, ua hoʻohana ʻia e 45% o nā hale kūʻai nani nui, ua hōʻemi i ka hoʻihoʻi ʻana o nā huahana ma 25%. ʻO ko L'Oréal ka mea kōkua "Beauty Genius" e lawelawe i 5 miliona mau kūkākūkā o nā mea kūʻai aku i kēlā me kēia mahina.
ʻO ke ala i mua:
ʻO ka mea kūʻai nani 2025 hemea hoʻokolohua ʻike- e like paha me ka geek ma luna o ka noiʻi peptide e like me ke komo ʻana i ka hana hoʻomau o kahi brand. Pono nā māka lanakila e hakuhana hou ʻekolu:
lHohonu ʻepekema- Nā hoʻopiʻi hoʻi me ka noiʻi loiloi ʻia e nā hoa
lʻIke ʻenehana- E hana i nā ʻike kikohoʻe/kino
lManaʻo ʻoiaʻiʻo- Hoʻopili i ka hoʻomau a me ka hoʻohui ʻana i kēlā me kēia pae
ʻO ka wā e hiki mai ana i nā hōʻailona hiki ke lilo i ʻepekema, mea haʻi moʻolelo a me nā mea hana - i ka manawa hoʻokahi.
Ka manawa hoʻouna: Mei-08-2025